comprehending the luxury resale market can sometimes feel like you’re crossing a minefield of convoluted statistics, confusing tips, as well as a series of perplexing purchasing as well as selling strategies. It’s relatively typical understanding by now that the market has grown tremendously in recent years as well as is continuing to do so. However, there’s an abundance of new revelations being uncovered about luxury resale. The RealReal’s 2021 luxury Resale report reveals some interesting insights about the market, many particularly the increase of vintage as well as the function of younger consumers. The burgeoning luxury resale market is at the forefront of a seismic shift within the fashion industry. As we see shoppers’ priorities as well as the method they approach purchasing luxury fashion change, it is important now more than ever to comprehend what’s driving the secondary market as well as exactly how it’s changing. So let’s take a look.
The RealReal has dubbed vintage bags “the new wise investment” of 2021. as well as it’s not just vintage styles that are no longer offered new seeing a surge in popularity. styles still offered first-hand are extremely much in demand as well as rising in cost on the secondary market. In fact, the typical sale prices of vintage bags are growing at a rate well above contemporary versions of the exact same styles. The RealReal discovered this to be true of the Gucci Jackie, Chanel Flap Bag, Louis Vuitton fast 30 as well as Hermès Constance. A key takeaway from this is that it’s not just vintage style styles that are growing in demand as well as popularity however more particularly bags that are really vintage. In terms of luxury fashion, a bag has to be at least 10 years old before it is thought about vintage.
via The RealReal
Vintage fashion has changed tremendously in recent years. From its public understanding as well as demand to availability as well as price, the vintage fashion scene has developed at a shocking rate. Naturally, many luxury brands have begun diving into their archives for style inspiration as well as have re-released past prominent bags to fantastic success. believe the Dior Saddle, Fendi Baguette, Prada Re-Edition bags, Gucci Jackie 1961 – all re-releases. as well as vintage fashion’s grip on the handbag game of today doesn’t stop there. many fashion houses have utilized their vintage bags as a springboard, incorporating key style elements of these styles into brand new bag releases. For example, Louis Vuitton just recently released a new variety of Papillon-style bags inspired by their Papillon bag developed in 1966.
גוצ’י ג’קי 1961
Louis Vuitton Papillon Trunk
But the difference in the cost increase between vintage as well as contemporary versions of the exact same bags tells us something interesting. According to The RealReal, the typical sale cost of a vintage Gucci Jackie bag has grown by over 100% from the very first half of 2019 to the very first half of 2021, compared to over 40% for the contemporary version. This indicates that the charm of vintage within luxury fashion is about more than just vintage-looking styles as well as aesthetics. Instead, it reveals that consumers are progressively drawn to bags that are really vintage. as well as this presents a unique chance for the resale market since it provides something that first-hand retailers cannot.
The RealReal credit reports the increase in prices of vintage handbags to the rising rate of interest in vintage from younger generations. Moreover, their report revealed that younger generations, especially Gen Z, are progressively seeing luxury products as investments. “Younger generations have embraced newer forms of investment such as crypto as well as NFTs, as well as they’re now wanting to luxury goods, which can produce considerable returns even after a piece has been worn,” says Sr. director of Merchandising at The RealReal, Mayank Hajela. The RealReal discovered that the biggest growth in luxury investments is among younger buyers. High-value Gen Z buyers have risen 61% year-over-year, along with high-value millennial buyers rising 39% year-over-year.
via The RealReal
Younger generations are interested in purchasing huge as well as selling bigger. According to The RealReal’s findings, high-value Gen Z consignors have risen 110% year-over-year, along with high-value millennial consignors rising 50% year-over-year. Gen Z as well as millennials make up a big amount of luxury resale’s consumer base so this considerable increase in rate of interest in high-value items, both buying, as well as selling, marks an important shift in the market. According to The RealReal, “Gen Z is flipping to make huge returns.” vintage bags progressively present a fantastic chance for this owing to their fast cost boost in recent years.
Luxury resale is still in its early stages, especially when compared to the lonהיסטוריה של תעשיית האופנה היוקרתית. מלכתחילה, Vintage תמיד היה מרכיב מרכזי בשוק היוקרה היד השנייה מכיוון שהוא גדל מהמחשבה שלאחר מכן עבור צרכנים רבים לטכניקה מכובדת של רכישת יוקרה. לכן אין זה מפתיע ששקיות וינטג ‘בסופו של דבר הן אחת ההשקעות הטובות ביותר במכירה מחודשת של יוקרה.